Modern PR — How To Get Press Coverage For Your Business

Modern PR — How To Get Press Coverage For Your Business

Modern PR — How To Get Press Coverage For Your Business Udemy Course

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Modern PR — How To Get Press Coverage For Your Business Course Created by Brad Merrill.

Modern PR — How To Get Press Coverage For Your Business has 4.4 rating out of 5 based on 1144 students. Currently this course has 5,232 students. Course langwage is English.

Modern PR — How To Get Press Coverage For Your Business Course Description

UDEMY's best-selling public relations course!

"Blood's course was great. He makes you think right. He has the experience of being on the other side of the email, so it provides useful insights." — Amir, Udemy Student

"I usually buy several courses on the same topic and pass them all. In case one has something important that the other doesn't. Brad's course has PR coverage. I think it's the most useful and honest course about. ”—Fuad, Udemy Student

"Practical and common sense advice that an experienced industry person would want to give you if he was very lucky to know him." — Randy, Udemy student

It is a well-known fact that coverage is very important for new companies and products. Whether you want to reach new customers, meet the right investors, or build social proof and legitimacy around your brand, being featured in popular media outlets is about achieving your goals. Is an excellent way to do it. Use the dime!

But how do you get a reporter to write about you?

I spent most of my decade as a technical journalist. There, it endured terrible marketing from thousands of promising entrepreneurs and marketing executives, all trying to get coverage from me. After reporting to hundreds of companies and turning down thousands of others, it became clear to me that most people don't know how to approach journalists.

That's a shame. It doesn't take long to do it right. You don't need to hire an agency or get a public relations degree. You just understand what works and what doesn't.

This course is a complete guide to getting your company into the press. It covers everything from building and leveraging relationships with journalists to calmly reaching out and nailing the pitch. If you follow my advice, I'm completely hoping to get at least half a dozen valuable press mentions next month or so.

Here's what you'll learn in this course:

How to build and utilize relationships with reporters

How to find the right journalist to contact (the journalist most likely to write about you)

How to build a compelling story around your brand

How to make a press kit

How to write the pitch that the journalist reacts to

How to handle negative advertisements

A secret weapon that helps you get coverage at record speeds

In addition to the content of this course, you will have lifetime access to your private Q & A board. Here you can answer your questions.

I am confident that this course will bring great value to you. My confidence is backed by Udemy's 30-day money-back guarantee. If for some reason you are not satisfied, you will get a full refund. I have no questions.

Are you ready to get started? See you inside!

Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent and scalable businesses at the crossroads of technology and media. Recognized as an expert in his field, he teaches business and technology courses to more than 100,000 students and provides marketing training to many prominent start-ups and Fortune 500 companies.

Merrill considers himself a passionate creative. He loves writing articles, videos, websites, companies, workflows and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process.

In 2010, Merrill founded Venture Break. It has become a major news source for innovation for leading entrepreneurs, investors, executives and interested consumers. Under his leadership, VentureBreak served more than 500,000 readers a month, appeared regularly on Techmeme, and was cited in many prominent publications, including The Wall Street Journal. While in his hands, Merrill personally interviewed hundreds of entrepreneurs and industry celebrities and shared their stories with VentureBreak's worldwide audience. In 2015, VentureBreak was acquired by the organizer of Europe's largest technology meetup.

Merrill is still aware of industry trends while working to build new properties in today's evolving media world. One such property is GigaPress, a comprehensive source of free resources for WordPress bloggers, creators and freelancers.

In addition to developing a prestigious new media brand, Merrill specializes in condensing years of industry experience and extensive research on attractive and digestible online courses for students in more than 180 countries. He leads mDash, an online education studio.

Modern PR — How To Get Press Coverage For Your Business Course for

  • This PR course is designed for entrepreneurs, small business owners, and marketers looking for an actionable strategy to get their companies or products featured in the press.

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