Intro to SpyFu: A Digital Marketing, SEO, and PPC Tool

Intro to SpyFu: A Digital Marketing, SEO, and PPC Tool Udemy Course

Intro to SpyFu: A Digital Marketing, SEO, and PPC Tool Course Created by A.L. Stern.

Intro to SpyFu: A Digital Marketing, SEO, and PPC Tool has 3.8 rating out of 5 based on 97 students. Currently this course has 21,106 students. Course langwage is English.

Intro to SpyFu: A Digital Marketing, SEO, and PPC Tool Course Description

This course introduces students to SpyFu and demonstrates many essential features of SpyFu. SpyFu allows users to view key marketing information from competitors. Both pay per click (PPC) and search engine optimization (SEO) features are shown.

This course provides an over-the-shoulder view with video of the instructor and the SpyFu user interface. Provides introductory demos of software designed to familiarize students with the most useful options. Upon completion of the course, students should be familiar with how to use the SpyFu application to create a comprehensive marketing plan that encompasses the SEO and PPC strategies used by competitors.

In the PPC section, students learn how to view and download advertisements run by competitors and search engine queries in which those advertisements appear. Students will also learn to view the chronological history of such advertisements. This allows students to explore products that have been historically proven to be more valuable to competitors to purchase over a given period of time.

Students with businesses running similar advertisements with similar keywords to similar competing products may wish to achieve similar results. This is especially useful when new entrants into the industry are competing against large corporations with millions of dollars to experiment with different marketing strategies. However, competitors of all sizes can provide valuable information.

In the SEO section, students learn to see keywords that their competitors naturally rank in search engines. Students can also view estimated cost-per-click information to see how valuable these keywords are in the marketplace. It also includes traffic metrics.

These and other metrics can tell you how powerful a particular piece of content (such as a blog post or video) is for a competitor's business. By identifying the blueprint for competitive marketing success, students can compete on a more equitable arena. A free review copy has been provided.

A.L. Digital Marketing Instructor with over 50,000 students on Udemy. He is passionate about helping people learn how to market businesses, non-profits and other projects. By using our services to streamline the efforts of modern marketers with a focus on automation, we hope to help people reduce hassle and achieve better results.